Best known for crafting luxurious jewels carved in elegant constituents, combined with the use of pure and precious stones, Charu Sharma label personifies India’s rich heritage encapsulated in contemporary eclectic twist and global contours.

They needed a new brand identity to bespeak the distinct signature of exquisitely crafting Polki Jewellery in the traditional way, the fine work of Indian artisans who create timeless pieces using rarest of the materials, and the prospective brand growth.