Brook Preloader

CHARU SHARMA - Celebrity Jewellery Designer

Brand Story

Best known for crafting luxurious jewels carved in elegant constituents, combined with the use of pure and precious stones, Charu Sharma label personifies India’s rich heritage encapsulated in contemporary eclectic twist and global contours.

They needed a new brand identity to bespeak the distinct signature of exquisitely crafting Polki Jewellery in the traditional way, the fine work of Indian artisans who create timeless pieces using rarest of the materials, and the prospective brand growth.

What We Created

We developed a Tone of Voice in line with CHARU SHARMA's aesthetics. Aimed at bringing back from oblivion the intricacies of Indian handcrafting techniques, and taking them to the market, we wanted to create the brand that embraces luxury and inclusive community – making everyone feel exclusive & special.