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SUNNY B - Luxury Bespoke Menswear

About the
project

Brand Story

Across couture & occasion wear, Sunny B is a London-based label offering the Bespoke Experience that provides a revolutionary alternative to the clutter of ill-fitting & droopy garments available in the market today. The label produces custom-crafted garments that cater to the diverse body types of men across the globe.

They needed a new brand identity to reflect the craftsmanship of highly skilled Indian artisans who work to perfection to create richly detailed unique fusions of Indian tradition and modern expression, and their significant growing scope of work.

What We Created

We developed a Tone of Voice in line with SUNNY B’s brand DNA. Aimed at bringing back from oblivion the intricacies of Indian handcrafting techniques, celebrating brand uniqueness and taking them to the market, we wanted to create the brand that embraces affordable luxury and inclusive community – making everyone feel exclusive & special.