City Park group of Hotels & Resorts
A collection of luxury resorts, business stays, luxurious events and unique getaways define CPGHR’s hospitality focussed approach. It’s properties speaks of style, sophistication, and refinement.
The group was posed with an identity conflict and culinary experience that was limiting. They needed repositioning of their luxe-budget properties City Park Resorts as the preferred experiential hospitality chain for millennials and modern spirited users.
What We Created
The new liberated CPGHR brand experience is more personalized - with a touch of surprise in design, visual tone & service. Its identity system is dynamic and assertive for it's modern spirited users.