Brook Preloader

Centy Toys

Brand Story

India’s leading manufacturer of automobile pull back models, Centy Toys were the first corporation to produce scale models of Indian vehicles under their in-house brand Centy.

The Challenge

Centy Toys team was looking for an agency who could create branding that would visually support its marketing strategies, and establish the brand to meet the functional needs of their B2B and B2C “touch points” while looking fabulous.

What We Created

'Pull Back Mini Wheelers' identity was selected and delivered a fresh rebrand. To all touch points, the new branding elements embodied the brand and was quickly realized for its functionality. It could easily be applied to digital communications, merchandising and packaging -the three top touch points for Centy Toys.