Brook Preloader

Attic Salt

Brand Story

Attic Salt, an aesthetically glamorous brand designed to meet fashion needs of today’s women, focuses on sustainability and keeping the local artisans’ work relevant in modern India.

They needed a new brand identity to reflect the craftsmanship of highly skilled Indian artisans who work to perfection to create richly detailed unique fusions of historical opulence and modern chic, and their significant growing scope of work.

What We Created

We developed a Tone of Voice in line with Attic Salt’s sensibilities. Aimed at bringing back from oblivion the intricacies of Indian handcrafting techniques, celebrating brand uniqueness and taking them to the market, the brand we wanted to create embraces affordable luxury and inclusive community – making everyone feel exclusive & special.