Mansion House brandy (Tilaknagar Industries)
About the
project
Mansion House brandy (Tilaknagar Industries Ltd.)
Brand Story
From the house of Tilaknagar Industries – a leading alcoholic beverage company in India with finest collection of spirit and liquor beverages, Mansion House french brandy is a blend of finest quality alcohol produced and blended with matured grape spirit. A rare blend, this brandewijn speaks of authenticity, machismo, and effortless style.
The Challenge
Tilaknagar Industries team was looking for an agency who could create a thoughtful range of surrogate merchandise that would visually support its marketing strategies, and establish the brand to meet the functional needs of their B2B and B2C “touch points” while looking adventurous (core of the brand).
What We Created
Max Jaar created a logical brand extension programme to capture the joy, wit and love of Mansion House brandy. We designed a thoughtful range of products to fulfill the mass appeal and fan base this brand has - a relevant, eye catching, lifestyle range that the Men in South India (brand's core TG) could cherish and love for times to come.
